A coach who’s run ops
A consultant who listens

For ops leaders & companies ready to grow without chaos

For ops leaders & companies ready to grow without chaos

I help operations & delivery leaders who want to feel better, lead better, and live better - coaching and mentoring from someone who's been in your shoes.

I help operations & delivery leaders who want to feel better, lead better, and live better - coaching and mentoring from someone who's been in your shoes.

I help high-change growing businesses realign their teams, fix delivery gaps, and build a resilient culture that thrives through change - consulting and coaching from decades of experience.

I help high-change growing businesses realign their teams, fix delivery gaps, and build a resilient culture that thrives through change - consulting and coaching from decades of experience.

Photo of Lir Cowman
Photo of Lir Cowman
Photo of Lir Cowman
  • ®️

    Lloyd's Register

  • ®️

    Lloyd's Register

  • ®️

    Lloyd's Register

How I help

Whether you’re ready for a personal change, or your company needs stronger teams and systems, I can help you.

Individuals

You’re an operations leader or similar in the tech industry. You know it’s time for a change - to your role, or to how you feel about it.

Endless late nights - and work always on your mind?

Struggling to balance family, life, and work?

Always feeling like you’re falling short - even when you’re succeeding?

Stuck being the fixer when you want to be the leader?

Battling an inner critic that keeps moving the goalposts?

Ready for a collaborator - someone fresh to help plan your next move?

You don’t have to figure out your next move alone - with my decades of experience in ops, I understand your challenges.

Individuals

You’re an operations leader or similar in the tech industry. You know it’s time for a change - to your role, or to how you feel about it.

Endless late nights - and work always on your mind?

Struggling to balance family, life, and work?

Always feeling like you’re falling short - even when you’re succeeding?

Stuck being the fixer when you want to be the leader?

Battling an inner critic that keeps moving the goalposts?

Ready for a collaborator - someone fresh to help plan your next move?

You don’t have to figure out your next move alone - with my decades of experience in ops, I understand your challenges.

Individuals

You’re an operations leader or similar in the tech industry. You know it’s time for a change - to your role, or to how you feel about it.

Endless late nights - and work always on your mind?

Struggling to balance family, life, and work?

Always feeling like you’re falling short - even when you’re succeeding?

Stuck being the fixer when you want to be the leader?

Battling an inner critic that keeps moving the goalposts?

Ready for a collaborator - someone fresh to help plan your next move?

You don’t have to figure out your next move alone - with my decades of experience in ops, I understand your challenges.

Businesses

You're looking for help for your small to mid size tech company. Your company’s changing - and so are the problems.

Teams fractured after a restructure?

Managers stuck, leaders clashing, employees muttering?

Delivery issues multiplying as you grow; processes and tools no longer working?

Too many initiatives and pivots; not enough traction?

Culture is fraying - trust is low, and burnout’s rising?

Scaling has exposed leadership gaps you can’t ignore?

Strong leaders know when to bring in fresh support - to boost their teams, deliver results, and leave lasting strength behind.

Businesses

You're looking for help for your small to mid size tech company. Your company’s changing - and so are the problems.

Teams fractured after a restructure?

Managers stuck, leaders clashing, employees muttering?

Delivery issues multiplying as you grow; processes and tools no longer working?

Too many initiatives and pivots; not enough traction?

Culture is fraying - trust is low, and burnout’s rising?

Scaling has exposed leadership gaps you can’t ignore?

Strong leaders know when to bring in fresh support - to boost their teams, deliver results, and leave lasting strength behind.

Businesses

You're looking for help for your small to mid size tech company. Your company’s changing - and so are the problems.

Teams fractured after a restructure?

Managers stuck, leaders clashing, employees muttering?

Delivery issues multiplying as you grow; processes and tools no longer working?

Too many initiatives and pivots; not enough traction?

Culture is fraying - trust is low, and burnout’s rising?

Scaling has exposed leadership gaps you can’t ignore?

Strong leaders know when to bring in fresh support - to boost their teams, deliver results, and leave lasting strength behind.

About me

I’m Lir - a coach and consultant who helps leaders and teams thrive through change.

For over two decades, I’ve led operations, transformed delivery, and helped companies succeed through fast-moving change across digital, tech, and professional services sectors.

Today, I support individuals and businesses navigating complex transitions:

  • For individuals: I coach operations leaders - blending coaching and mentoring to boost clarity, confidence, and leadership strength.

  • For businesses: I consult on systems and processes first; then coach management to sustain change for the long-term.

Photo of Lir Cowman
  • ICF ACC logo

    International Coaching Federation - Associate Certified Coach (ICF ACC)

    MBA - Technology Management

    University of Chester logo

    Post Graduate Certificate in Business & Personal Coaching

    PMI PMP logo

    PMI PMP

    Team Coaching Studio logo

    Diploma in Emergent Team Coaching (2026)

    Animas Centre for Coaching logo

    Neurodiversity in Coaching

0+

Years ops & delivery

0+

Years coaching

0+

Business clients

0+

Leaders coached

About me

I’m Lir - a coach and consultant who helps leaders and teams thrive through change.

For over two decades, I’ve led operations, transformed delivery, and helped companies succeed through fast-moving change across digital, tech, and professional services sectors.

Today, I support individuals and businesses navigating complex transitions:

  • For individuals: I coach operations leaders - blending coaching and mentoring to boost clarity, confidence, and leadership strength.

  • For businesses: I consult on systems and processes first; then coach management to sustain change for the long-term.

Photo of Lir Cowman
  • ICF ACC logo

    International Coaching Federation - Associate Certified Coach (ICF ACC)

    MBA - Technology Management

    University of Chester logo

    Post Graduate Certificate in Business & Personal Coaching

    PMI PMP logo

    PMI PMP

    Team Coaching Studio logo

    Diploma in Emergent Team Coaching (2026)

    Animas Centre for Coaching logo

    Neurodiversity in Coaching

0+

Years ops & delivery

0+

Years coaching

0+

Business clients

0+

Leaders coached

About me

I’m Lir - a coach and consultant who helps leaders and teams thrive through change.

Lir Cowman

For over two decades, I’ve led operations, transformed delivery, and helped companies succeed through fast-moving change across digital, tech, and professional services sectors.

Today, I support individuals and businesses navigating complex transitions:

  • For individuals: I coach operations leaders - blending coaching and mentoring to boost clarity, confidence, and leadership strength.

  • For businesses: I consult on systems and processes first; then coach management to sustain change for the long-term.

0+

Years ops & delivery

0+

Years coaching

0+

Business clients

0+

Leaders coached

  • ICF ACC logo

    International Coaching Federation - Associate Certified Coach (ICF ACC)

    MBA - Technology Management

    University of Chester logo

    Post Graduate Certificate in Business & Personal Coaching

    PMI PMP logo

    PMI PMP

    Team Coaching Studio logo

    Diploma in Emergent Team Coaching (2026)

    Animas Centre for Coaching logo

    Neurodiversity in Coaching

What my clients say

Hear from individuals and businesses who’ve transformed with my help

  • I had coaching with Lir twice - on both occasions Lir was amazing. She gave me the time and space to work through my thinking, but as importantly was direct and authentic with feedback. The coaching led to me getting my director role running an innovation team. I can't recommend Lir enough and look forward to working with her again in the future!

    Edd Baldry

    Director & Founder - AI startup

    I made the decision after our conversation that I needed a change of job. I went out to the interview feeling confident and got an email from them early last week to say that I got the job. I feel like a huge weight has been lifted off my shoulders. I also got the courage to email my boss and tell her my concerns. I feel like I found me again and that is thanks to you. I just want to say a huge thank you for helping me.

    Eilis

    Cork, Ireland

    I can't recommend Lir enough, she has coached me over the past year through some very challenging times in my career and it was like having a personal cheerleader on the sidelines. She has an amazing talent for actively listening and picking out the right questions to ask to help give you those lightbulb 'aha' moments. All done in an incredibly warm and supportive way.

    Rouska Lundin

    Head of Production, Digital Agency

    I’m in the middle of a career change and felt stuck so I needed a coach to work through some personal and practical work issues. Lir is a fantastic coach, and has a pragmatic, calm and positive approach. She has so much experience of working with people at different stages of their career in different work environments. When we started working together I felt excited but unsure of myself. Now I feel more confident and have clarity on where I want to be and my next steps. It really helped me to acknowledge my achievements and look towards the future.

    Nicola JC

    Manager, Dyson

    It was great spending time with Lir at the start of this year. She helped me take time to look at myself and how I was feeling during what was a tricky period in my career. I've seen the benefits over the last 6 months and confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves

    Daniel McLaren

    European Head, Digital Agency

    Lir helped me at an important pivot in my career. As well as constructively challenging me, she provided helpful tools and approaches to drive successful outcomes.. Highly recommended.

    Kathleen

    Leader, Creative Agency

    I’m at a loss for words as to how much Lir has impacted my life, my career and my relationships. She is so worthy of her weight in gold. Lir has given me confidence, clarity and tools for my future paths in the world. I will tell everyone I come across, THIS is what a coach should ideally be like.

    Jacomien

    Finance lead, University

  • Lir brought exactly the kind of steady leadership and management we needed during one of the most intense scaling periods our fintech company had ever experienced. The constant product pivots and strategic shifts that come with rapid growth could have derailed our momentum, but Lir adapted our processes seamlessly as we pivoted almost monthly. Her coaching of our management team was particularly valuable - she helped them develop the leadership skills they needed to not just survive but actually thrive in an environment where stability wasn't an option. Even after our engagement ended, she's continued to be a resource and advisor. That's the mark of someone who genuinely invests in your success.

    Mike Kaplan

    Director, Fintech Scale-up

    She quickly worked out the structural and process issues that would have hindered us in scaling, and checked in to ensure the changes went well. Our managers grew by leaps and bounds with her coaching

    Lance S

    General Manager, Automotive SaaS

    Lir is one of most productive people I've worked with here. Not only did she deliver what we wanted - she also delivered what we needed. And she helped our technical managers change in a way that was above and beyond what I'd expected

    Paul G

    CTO, HR SaaS

    Lir analysed the challenges in our process and tools rapidly but in depth, identifying changes needed in many unexpected directions. She recommended solid options for change; and rolled out many transformations to our ways of working, introducing a range of new tools and approaches

    Derek S

    Director, Coaching service provider

    Lir made a rapid and lasting impact on our operations. Within just a few weeks, she identified inefficiencies across our systems and workflows, and implemented practical improvements that immediately boosted clarity and team alignment. She restructured how we used Wrike, streamlined internal processes, and helped teams focus on what mattered most - all with minimal disruption. Her ability to cut through complexity, bring order, and get people on board so quickly helped us when we needed it.

    Ben J

    CEO, B2B Service Provider

What my clients say

Hear from individuals and businesses who’ve transformed with my help

  • I had coaching with Lir twice - on both occasions Lir was amazing. She gave me the time and space to work through my thinking, but as importantly was direct and authentic with feedback. The coaching led to me getting my director role running an innovation team. I can't recommend Lir enough and look forward to working with her again in the future!

    Edd Baldry

    Director & Founder - AI startup

    I made the decision after our conversation that I needed a change of job. I went out to the interview feeling confident and got an email from them early last week to say that I got the job. I feel like a huge weight has been lifted off my shoulders. I also got the courage to email my boss and tell her my concerns. I feel like I found me again and that is thanks to you. I just want to say a huge thank you for helping me.

    Eilis

    Cork, Ireland

    I can't recommend Lir enough, she has coached me over the past year through some very challenging times in my career and it was like having a personal cheerleader on the sidelines. She has an amazing talent for actively listening and picking out the right questions to ask to help give you those lightbulb 'aha' moments. All done in an incredibly warm and supportive way.

    Rouska Lundin

    Head of Production, Digital Agency

    I’m in the middle of a career change and felt stuck so I needed a coach to work through some personal and practical work issues. Lir is a fantastic coach, and has a pragmatic, calm and positive approach. She has so much experience of working with people at different stages of their career in different work environments. When we started working together I felt excited but unsure of myself. Now I feel more confident and have clarity on where I want to be and my next steps. It really helped me to acknowledge my achievements and look towards the future.

    Nicola JC

    Manager, Dyson

    It was great spending time with Lir at the start of this year. She helped me take time to look at myself and how I was feeling during what was a tricky period in my career. I've seen the benefits over the last 6 months and confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves

    Daniel McLaren

    European Head, Digital Agency

    Lir helped me at an important pivot in my career. As well as constructively challenging me, she provided helpful tools and approaches to drive successful outcomes.. Highly recommended.

    Kathleen

    Leader, Creative Agency

    I’m at a loss for words as to how much Lir has impacted my life, my career and my relationships. She is so worthy of her weight in gold. Lir has given me confidence, clarity and tools for my future paths in the world. I will tell everyone I come across, THIS is what a coach should ideally be like.

    Jacomien

    Finance lead, University

  • Lir brought exactly the kind of steady leadership and management we needed during one of the most intense scaling periods our fintech company had ever experienced. The constant product pivots and strategic shifts that come with rapid growth could have derailed our momentum, but Lir adapted our processes seamlessly as we pivoted almost monthly. Her coaching of our management team was particularly valuable - she helped them develop the leadership skills they needed to not just survive but actually thrive in an environment where stability wasn't an option. Even after our engagement ended, she's continued to be a resource and advisor. That's the mark of someone who genuinely invests in your success.

    Mike Kaplan

    Director, Fintech Scale-up

    She quickly worked out the structural and process issues that would have hindered us in scaling, and checked in to ensure the changes went well. Our managers grew by leaps and bounds with her coaching

    Lance S

    General Manager, Automotive SaaS

    Lir is one of most productive people I've worked with here. Not only did she deliver what we wanted - she also delivered what we needed. And she helped our technical managers change in a way that was above and beyond what I'd expected

    Paul G

    CTO, HR SaaS

    Lir analysed the challenges in our process and tools rapidly but in depth, identifying changes needed in many unexpected directions. She recommended solid options for change; and rolled out many transformations to our ways of working, introducing a range of new tools and approaches

    Derek S

    Director, Coaching service provider

    Lir made a rapid and lasting impact on our operations. Within just a few weeks, she identified inefficiencies across our systems and workflows, and implemented practical improvements that immediately boosted clarity and team alignment. She restructured how we used Wrike, streamlined internal processes, and helped teams focus on what mattered most - all with minimal disruption. Her ability to cut through complexity, bring order, and get people on board so quickly helped us when we needed it.

    Ben J

    CEO, B2B Service Provider

What my clients say

Hear from individuals and businesses who’ve transformed with my help

  • I had coaching with Lir twice - on both occasions Lir was amazing. She gave me the time and space to work through my thinking, but as importantly was direct and authentic with feedback. The coaching led to me getting my director role running an innovation team. I can't recommend Lir enough and look forward to working with her again in the future!

    Edd Baldry

    Director & Founder - AI startup

    I made the decision after our conversation that I needed a change of job. I went out to the interview feeling confident and got an email from them early last week to say that I got the job. I feel like a huge weight has been lifted off my shoulders. I also got the courage to email my boss and tell her my concerns. I feel like I found me again and that is thanks to you. I just want to say a huge thank you for helping me.

    Eilis

    Cork, Ireland

    I can't recommend Lir enough, she has coached me over the past year through some very challenging times in my career and it was like having a personal cheerleader on the sidelines. She has an amazing talent for actively listening and picking out the right questions to ask to help give you those lightbulb 'aha' moments. All done in an incredibly warm and supportive way.

    Rouska Lundin

    Head of Production, Digital Agency

    I’m in the middle of a career change and felt stuck so I needed a coach to work through some personal and practical work issues. Lir is a fantastic coach, and has a pragmatic, calm and positive approach. She has so much experience of working with people at different stages of their career in different work environments. When we started working together I felt excited but unsure of myself. Now I feel more confident and have clarity on where I want to be and my next steps. It really helped me to acknowledge my achievements and look towards the future.

    Nicola JC

    Manager, Dyson

    It was great spending time with Lir at the start of this year. She helped me take time to look at myself and how I was feeling during what was a tricky period in my career. I've seen the benefits over the last 6 months and confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves

    Daniel McLaren

    European Head, Digital Agency

    Lir helped me at an important pivot in my career. As well as constructively challenging me, she provided helpful tools and approaches to drive successful outcomes.. Highly recommended.

    Kathleen

    Leader, Creative Agency

    I’m at a loss for words as to how much Lir has impacted my life, my career and my relationships. She is so worthy of her weight in gold. Lir has given me confidence, clarity and tools for my future paths in the world. I will tell everyone I come across, THIS is what a coach should ideally be like.

    Jacomien

    Finance lead, University

  • Lir brought exactly the kind of steady leadership and management we needed during one of the most intense scaling periods our fintech company had ever experienced. The constant product pivots and strategic shifts that come with rapid growth could have derailed our momentum, but Lir adapted our processes seamlessly as we pivoted almost monthly. Her coaching of our management team was particularly valuable - she helped them develop the leadership skills they needed to not just survive but actually thrive in an environment where stability wasn't an option. Even after our engagement ended, she's continued to be a resource and advisor. That's the mark of someone who genuinely invests in your success.

    Mike Kaplan

    Director, Fintech Scale-up

    She quickly worked out the structural and process issues that would have hindered us in scaling, and checked in to ensure the changes went well. Our managers grew by leaps and bounds with her coaching

    Lance S

    General Manager, Automotive SaaS

    Lir is one of most productive people I've worked with here. Not only did she deliver what we wanted - she also delivered what we needed. And she helped our technical managers change in a way that was above and beyond what I'd expected

    Paul G

    CTO, HR SaaS

    Lir analysed the challenges in our process and tools rapidly but in depth, identifying changes needed in many unexpected directions. She recommended solid options for change; and rolled out many transformations to our ways of working, introducing a range of new tools and approaches

    Derek S

    Director, Coaching service provider

    Lir made a rapid and lasting impact on our operations. Within just a few weeks, she identified inefficiencies across our systems and workflows, and implemented practical improvements that immediately boosted clarity and team alignment. She restructured how we used Wrike, streamlined internal processes, and helped teams focus on what mattered most - all with minimal disruption. Her ability to cut through complexity, bring order, and get people on board so quickly helped us when we needed it.

    Ben J

    CEO, B2B Service Provider

Packages for individuals

For leaders in tech ready to grow

Personalised 1:1 coaching for ops and delivery leaders

Strategic mentoring for tough career moments

Inner Critic Programme - confidence for high-performers

Packages for individuals

For leaders in tech ready to grow

Personalised 1:1 coaching for ops and delivery leaders

Strategic mentoring for tough career moments

Inner Critic Programme - confidence for high-performers

Packages for individuals

For leaders in tech ready to grow

Personalised 1:1 coaching for ops and delivery leaders

Strategic mentoring for tough career moments

Inner Critic Programme - confidence for high-performers

Packages for businesses

For high-change growing businesses

Hands-on consulting to define and embed changes that work

Tailored approach, mixing consulting and coaching to deliver results

Team & individual coaching for better collaboration and stronger culture

Packages for businesses

For high-change growing businesses

Hands-on consulting to define and embed changes that work

Tailored approach, mixing consulting and coaching to deliver results

Team & individual coaching for better collaboration and stronger culture

Packages for businesses

For high-change growing businesses

Hands-on consulting to define and embed changes that work

Tailored approach, mixing consulting and coaching to deliver results

Team & individual coaching for better collaboration and stronger culture

Change doesn’t have to feel chaotic. Let’s make things better - together.

Powerful questions and real support tailored to your world.