Coach. Consultant. Catalyst.
I’m Lir - a coach and consultant who helps people and businesses lead through change with more clarity, calm, and confidence.
I’m Lir - a coach and consultant who helps people and businesses lead through change with more clarity, calm, and confidence.
Trusted by tech startups, consultancies, and global organisations alike, to bring calm to chaos, and to coach leaders to thrive.
Trusted by tech startups, consultancies, and global organisations alike, to bring calm to chaos, and to coach leaders to thrive.
Trusted by tech startups, consultancies, and global organisations alike, to bring calm to chaos, and to coach leaders to thrive.
Holistic: Work and life overlap — leadership challenges often trace back further than you’d think.
Holistic: Work and life overlap — leadership challenges often trace back further than you’d think.
Holistic: Work and life overlap — leadership challenges often trace back further than you’d think.
Emergent: I work with what’s happening here and now and choose my approach for you - no predefined frameworks.
Emergent: I work with what’s happening here and now and choose my approach for you - no predefined frameworks.
Emergent: I work with what’s happening here and now and choose my approach for you - no predefined frameworks.
25+ years in ops, delivery & business change, in 30+ companies. I’ve seen it all.
25+ years in ops, delivery & business change, in 30+ companies. I’ve seen it all.
25+ years in ops, delivery & business change, in 30+ companies. I’ve seen it all.
I help high-change growing businesses realign their teams, fix delivery gaps, and build a resilient culture that thrives through change - consulting and coaching from decades of experience.
I help high-change growing businesses realign their teams, fix delivery gaps, and build a resilient culture that thrives through change - consulting and coaching from decades of experience.
Coach. Consultant. Catalyst.
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
Fintech Scale-Up
Lir brought calm leadership, smart process changes, and valuable coaching during intense scale-up
Mike Kaplan
Director
Digital Agency
Lir coached me through a challenging year with warmth, skill and care. Her questions always led to clarity and lightbulb moments.
Rouska Lundin
Production Director
B2B SaaS
Her process changes improved velocity and predictability, allowing us to scale effectively and deliver better software to our customers
Lance Schafer
General Manager
AI Startup
Lir was amazing — direct, authentic, and helped me step into senior management. I’d love to work with her again.
Edd Baldry
Founder & Director
HR SaaS
Lir is one of most productive people I've worked with here - she helped people change beyond expectations
Paul Graves
CTO
Digital Agency
At a career turning point, Lir gave me the tools and challenge I needed to move forward. Highly recommend.
Kathleen
Marketing Director
Professional Service Provider
Lir drove the change we needed, and worked closely with our leaders to transform our ways of working
Derek S
Director
Digital Agency
My confidence was never been higher. Highly recommend Lir to anyone looking to dive deeper and improve themselves
Daniel McLaren
European Director
Nursery
Our session gave me the push I needed. I changed jobs, spoke up at work, and feel like I’ve finally found myself again.
Eilis
Childcare
University
Lir gave me confidence, clarity, and tools for the future. She’s worth her weight in gold - this is what coaching should be.
Jacomien
Finance lead
B2B Service Provider
With just a few weeks work, Lir streamlined our systems, and clarified and improved team processes and tools.
Benjamin J
CEO
My 'Why' - why I do this
Bad processes and negative culture wear people down. No one sets out to build a crap company - and no one wants to work in one. But under pressure, it’s easy to get stuck, and the worst behaviours take hold.
It’s the same for individuals. Over time, old habits and unhelpful patterns creep in - until you’re running on self-doubt or chasing impossible standards.
That’s why I do this work. I help people and teams find clarity, calm, and a better way forward.
Looking back, my career path makes quiet sense:
The first decade was helping projects and teams run better (Delivery / Project Management)
The second decade focused on helping companies run better (Operations)
This decade is about helping people and companies be better (Coaching / Consulting).
Companies thrive when their people do — and that takes coaching, not just consulting.
Looking back, my career path makes quiet sense:
The first decade was helping projects and teams run better (Delivery / Project Management)
The second decade focused on helping companies run better (Operations)
This decade is about helping people and companies be better (Coaching / Consulting).
Companies thrive when their people do — and that takes coaching, not just consulting.
Looking back, my career path makes quiet sense:
The first decade was helping projects and teams run better (Delivery / Project Management)
The second decade focused on helping companies run better (Operations)
This decade is about helping people and companies be better (Coaching / Consulting).
Companies thrive when their people do — and that takes coaching, not just consulting.
Support options to fit you
Many individual clients choose open-format coaching, covering whatever’s most useful, personal or professional. Most start with 6-10 online sessions, one hour every fortnight.
Many businesses begin with a 50-hour block to review processes, tools, and key challenges.
From there, we shape a roadmap for what’s next.
Support options to fit you
Many individual clients choose open-format coaching, covering whatever’s most useful, personal or professional. Most start with 6-10 online sessions, one hour every fortnight.
Many businesses begin with a 50-hour block to review processes, tools, and key challenges.
From there, we shape a roadmap for what’s next.
Support options to fit you
Many individual clients choose open-format coaching, covering whatever’s most useful, personal or professional. Most start with 6-10 online sessions, one hour every fortnight.
Many businesses begin with a 50-hour block to review processes, tools, and key challenges.
From there, we shape a roadmap for what’s next.
Why choose me
Coaching clients choose me as I can mentor as well as coach - I know their world, because I’ve lived it.
Consulting client companies choose me as a rare hybrid - I can execute change quickly, and also coach people to thrive through the changes
What differentiates me
A rare hybrid blend of coaching, mentoring, and consulting – tailored for you or your business
Deep experience in high-pressure, high-change tech environments, supported by academic expertise.
Practical support – space to think, tools to use, and strategies for change
International Coaching Federation - Associate Certified Coach (ICF ACC)
MBA - Technology Management
Post Graduate Certificate in Business & Personal Coaching
PMI PMP
Diploma in Emergent Team Coaching (2026)
Neurodiversity in Coaching
Why choose me
Coaching clients choose me as I can mentor as well as coach - I know their world, because I’ve lived it.
Consulting client companies choose me as a rare hybrid - I can execute change quickly, and also coach people to thrive through the changes
What differentiates me
A rare hybrid blend of coaching, mentoring, and consulting – tailored for you or your business
Deep experience in high-pressure, high-change tech environments, supported by academic expertise.
Practical support – space to think, tools to use, and strategies for change
International Coaching Federation - Associate Certified Coach (ICF ACC)
MBA - Technology Management
Post Graduate Certificate in Business & Personal Coaching
PMI PMP
Diploma in Emergent Team Coaching (2026)
Neurodiversity in Coaching
Why choose me
Coaching clients choose me as I can mentor as well as coach - I know their world, because I’ve lived it.
Consulting client companies choose me as a rare hybrid - I can execute change quickly, and also coach people to thrive through the changes
What differentiates me
A rare hybrid blend of coaching, mentoring, and consulting – tailored for you or your business
Deep experience in high-pressure, high-change tech environments, supported by academic expertise.
Practical support – space to think, tools to use, and strategies for change
International Coaching Federation - Associate Certified Coach (ICF ACC)
MBA - Technology Management
Post Graduate Certificate in Business & Personal Coaching
PMI PMP
Diploma in Emergent Team Coaching (2026)
Neurodiversity in Coaching
The human bit
I'm Irish (Cork / Waterford) by background; moved to London after college - psychology and English lit (focusing on Anglo Saxon).
Yep, that was useless for "normal" jobs. So I wound up working on the new fangled World Wide Web, which was in Wild West mode. And that has kept me entertained ever since.
Other stuff? Can talk endlessly about travel, books, theatre, and tech - especially if we meet in a pub. Married for many years, zero kids or pets - just the few plants which are hardy enough to survive us and our travels.
The human bit
I'm Irish (Cork / Waterford) by background; moved to London after college - psychology and English lit (focusing on Anglo Saxon).
Yep, that was useless for "normal" jobs. So I wound up working on the new fangled World Wide Web, which was in Wild West mode. And that has kept me entertained ever since.
Other stuff? Can talk endlessly about travel, books, theatre, and tech - especially if we meet in a pub. Married for many years, zero kids or pets - just the few plants which are hardy enough to survive us and our travels.
The human bit
I'm Irish (Cork / Waterford) by background; moved to London after college - psychology and English lit (focusing on Anglo Saxon).
Yep, that was useless for "normal" jobs. So I wound up working on the new fangled World Wide Web, which was in Wild West mode. And that has kept me entertained ever since.
Other stuff? Can talk endlessly about travel, books, theatre, and tech - especially if we meet in a pub. Married for many years, zero kids or pets - just the few plants which are hardy enough to survive us and our travels.
Let’s chat
You don’t need to have it all figured out. Book a free, no-pressure 30 minute chat to see if we’re the right fit.